Camargue Underwriting Managers Reveals New Corporate Identity
Synonymous with the new beginnings that go hand in hand with spring and the change of season, so too has Camargue Underwriting Managers, undergone a significant transformation of its own. Part of this change, and in an effort to align the company’s image with its rapidly expanding and evolving business, Camargue has announced the launch of its new corporate identity; a reveal that took place at its 10th birthday celebration in September.
Re-branded the Camargue Group, the new more modern identity represents the company’s movement into new domains, the birth of new ideas, innovation and development of new products. It also marks the formation of the expanded Group which now incorporates, Phoenix Underwriting Managers. A new pay offline “The Power of Knowledge” has also been developed and succinctly packages what Camargue stands for. Staying true to the heritage of Camargue, the iconic white horse will remain a prominent feature in the new branding. A very special equine breed which has for many centuries survived the inhospitable Camargue wetlands in the south of France, the majestic creature embodies the very qualities of the Group – courage, strength, endurance, conviction, commitment and independence.
Commenting on the development of the new corporate identity, Camargue Managing Director, Mitch Marescia added, “With a view to evolving and keeping in step with the dynamically changing insurance underwriting landscape, our new corporate identity reflects the attributes of our unique culture. One that is client-centric. Most importantly, it symbolises our fervor to grow and our ability to embrace change.”
The launch of the new identity was timed to coincide with the company's move to its new home in Melrose Estate and the celebration of its 10 year anniversary. The festivities took place at Camargue House – the Group’s impressive new premises, where key stakeholders were treated to an evening of Camargue style celebration. The forum provided an opportunity for Camargue to acknowledge previous and existing clients for all their support over the years, while industry mentors, partners and staff were also recognised for their invaluable support since the company’s inception.
Founded in 2001, Camargue has grown impressively in just one decade. “Given that 50 percent of businesses fail in their first year, and that 90 to 95 percent fail within their first five years, the fact that we’re celebrating a decade in business is a phenomenal accomplishment,” says Marescia. “Ten years in, we still operate like an entrepreneurial start-up. Our company remains extremely agile and we’re growing faster, performing better and having more fun than we’ve ever had in our company’s history.”
For more information about Camargue visit www.camargueum.co.za. Alternatively, call (011) 778 9140.
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