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Financial Intermediaries Association of Southern Africa

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Tel: +27 (0) 12 665 0085
Fax: +27 (0) 12 665 0534
Corporate Corner
Unit No. 9
Cnr John Voster & Marco Polo Drive
South Africa
PO Box 11901

The Financial Intermediaries Association of Southern Africa (FIA) came about with the merging of SAFSIA and the IBC and has been in effective operation from 1st January 2008.


Both SAFSIA and the IBC had been in operation for more than 27 years and each association had a rich history of representing financial services intermediaries.


The members of the FIA act on behalf of over 80% of all consumers and businesses who purchase short term insurance, over 60% of all life assurance and collective investments transactions, 80% of employee benefits business and a substantial proportion of the medical cover in South Africa.


In July 2008, LUASA (the Association of Professional Financial Planners) merged with the FIA.


Industry role


The FIA has clearly defined its role as being to champion the interests of consumers who require short term insurance, investment and financial planning, medical cover and retirement benefits.

The FIA will do this by representing the vast majority of financial planners and insurance brokers in the country. This will involve the implementation of a code of conduct and ethics, the establishment of technical, educational, advice and professional practice standards, and the upholding of these standards through such important establishments as the Financial Planning Institute and the Insurance Institute.


In doing this, the FIA will interact with the State’s authorities and regulators (such as Parliament’s Portfolio Committee on Finance, the Financial Services Board, National Treasury, Department of Social Welfare and Pensions, the Department of Health and the FAIS Ombud).


A further priority of the FIA will be to act for both consumers and intermediaries in dealings with the life assurers, short term insurers, health care companies, Investment houses and all unit trust and linked product companies and other institutions that supply financial products and services.


The FIA has committed itself to continued collaboration with other intermediary associations and will continue to pursue the vision of a ‘one voice’ structure for the whole industry through which matters of common interest can be channelled when negotiating with the authorities and product supplier associations.



Company Press Releases »

Icon Ms Lizelle van der Merwe appointed as FIA CEO from 1 November 2016
04 Oct 16 | Read More »
            Ms Lizelle van der Merwe FIA CEO from 1 November 2016               Johannesburg: Following on from a rigorous selection process the Financial ...
Icon Greater scrutiny of self-serving financial advice articles required
21 Sep 16 | Read More »
On 17 September 2016 Netwerk24. com – part of the Naspers group – published an article by Andró Griessel, a financial adviser, under the title “Are you financing your broker’s overseas trip?” (The article was published in Afrikaans ...
Icon Intermediaries honour SA’s top financial services brands
03 Jun 16 | Read More »
The 2016 FIA Awards gala dinner took place last night (Thursday, 2 June 2016) at the Sandton Convention Centre, Johannesburg. More than 1000 individuals from the financial services sector gathered to congratulate the insurance, underwriting and investment brands that provide ...
Icon Three days and counting – SA’s top financial services brands to be announced Thursday
30 May 16 | Read More »
Excitement is building for the 2016 FIA Awards gala dinner which will be held at the Sandton Convention Centre, Johannesburg this Thursday, 2nd June 2016. The event hall is fully booked and more than 1000 industry stakeholders will stream into the centre for the evening’s ...
Icon Coming soon... The financial services brands that really care about advice, advisers and you
12 May 16 | Read More »
South Africa has less than a month to wait before the country’s best financial services brands are revealed. The annual FIA Awards, scheduled for 2 June 2016, is one of the biggest events on the local financial services calendar. It is a process whereby members of ...
Icon Medical schemes brokers not to blame for private healthcare costs
22 Mar 16 | Read More »
          Justus van Pletzen, CEO Financial Intermediaries Association of Southern Africa                     South Africa’s medical ...
Icon Latest regulation might be a step too far for South Africa’s financial and insurance advisers
01 Mar 16 | Read More »
            Justus van Pletzen, CEO Financial Intermediaries Association of Southern Africa (FIA)                   South Africa’s ...
Icon Why is this insurance giant contemplating an SA exit?
26 Feb 16 | Read More »
              Justus van Pletzen, CEO of the FIA                 Over the past few days a story has emerged of a giant global insurance brand ...
Icon We cannot afford to ignore the unintended consequences of financial sector regulation
09 Nov 15 | Read More »
      Justus van Pletzen, CEO Financial Intermediaries Association of Southern Africa (FIA)           South Africa’s Financial Services Board (FSB) has joined its global financial services ...
Icon Advice, advisers and the FIA are crucial in ensuring good consumer outcomes
17 Sep 15 | Read More »
In a recorded message to the 2015 Financial Intermediaries Association of Southern Africa (FIA) Road Shows, Caroline da Silva, DEO: FAIS at the Financial Services Board (FSB), told South Africa’s risk and financial advisers that advice, the adviser and the FIA were ...

Company Careers »

Icon FIA CEO Position17 May 16
Icon Communications Manager: Centurion11 Sep 12
Icon FIA Regional Coordinator: Northern Regions, KZN/FS and Western Cape07 Mar 12
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From The Glossary »



The amount of insurance or reinsurance on a risk that attaches before the next-higher excess layer of insurance or reinsurance attaches.
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