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Financial Intermediaries Association of Southern Africa

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Tel: +27 (0) 12 665 0085
Fax: +27 (0) 12 665 0534
Corporate Corner
Unit No. 9
Cnr John Voster & Marco Polo Drive
South Africa
PO Box 11901

The Financial Intermediaries Association of Southern Africa (FIA) came about with the merging of SAFSIA and the IBC and has been in effective operation from 1st January 2008.


Both SAFSIA and the IBC had been in operation for more than 27 years and each association had a rich history of representing financial services intermediaries.


The members of the FIA act on behalf of over 80% of all consumers and businesses who purchase short term insurance, over 60% of all life assurance and collective investments transactions, 80% of employee benefits business and a substantial proportion of the medical cover in South Africa.


In July 2008, LUASA (the Association of Professional Financial Planners) merged with the FIA.


Industry role


The FIA has clearly defined its role as being to champion the interests of consumers who require short term insurance, investment and financial planning, medical cover and retirement benefits.

The FIA will do this by representing the vast majority of financial planners and insurance brokers in the country. This will involve the implementation of a code of conduct and ethics, the establishment of technical, educational, advice and professional practice standards, and the upholding of these standards through such important establishments as the Financial Planning Institute and the Insurance Institute.


In doing this, the FIA will interact with the State’s authorities and regulators (such as Parliament’s Portfolio Committee on Finance, the Financial Services Board, National Treasury, Department of Social Welfare and Pensions, the Department of Health and the FAIS Ombud).


A further priority of the FIA will be to act for both consumers and intermediaries in dealings with the life assurers, short term insurers, health care companies, Investment houses and all unit trust and linked product companies and other institutions that supply financial products and services.


The FIA has committed itself to continued collaboration with other intermediary associations and will continue to pursue the vision of a ‘one voice’ structure for the whole industry through which matters of common interest can be channelled when negotiating with the authorities and product supplier associations.



Company Press Releases »

Icon Coming soon... The financial services brands that really care about advice, advisers and you
12 May 16 | Read More »
South Africa has less than a month to wait before the country’s best financial services brands are revealed. The annual FIA Awards, scheduled for 2 June 2016, is one of the biggest events on the local financial services calendar. It is a process whereby members of ...
Icon Medical schemes brokers not to blame for private healthcare costs
22 Mar 16 | Read More »
          Justus van Pletzen, CEO Financial Intermediaries Association of Southern Africa                     South Africa’s medical ...
Icon Latest regulation might be a step too far for South Africa’s financial and insurance advisers
01 Mar 16 | Read More »
            Justus van Pletzen, CEO Financial Intermediaries Association of Southern Africa (FIA)                   South Africa’s ...
Icon Why is this insurance giant contemplating an SA exit?
26 Feb 16 | Read More »
              Justus van Pletzen, CEO of the FIA                 Over the past few days a story has emerged of a giant global insurance brand ...
Icon We cannot afford to ignore the unintended consequences of financial sector regulation
09 Nov 15 | Read More »
      Justus van Pletzen, CEO Financial Intermediaries Association of Southern Africa (FIA)           South Africa’s Financial Services Board (FSB) has joined its global financial services ...
Icon Advice, advisers and the FIA are crucial in ensuring good consumer outcomes
17 Sep 15 | Read More »
In a recorded message to the 2015 Financial Intermediaries Association of Southern Africa (FIA) Road Shows, Caroline da Silva, DEO: FAIS at the Financial Services Board (FSB), told South Africa’s risk and financial advisers that advice, the adviser and the FIA were ...
Icon Be wary of financial advice peddled by well-meaning journalists
09 Sep 15 | Read More »
Robert Laing’s opinion column published on bdlive. co. za (Business Day) on 20 August 2015 refers. His musings under the heading “Do not trust all the advice given by professionals” quickly disintegrate into an attack on the so-called insurance salesman ...
Icon Forum for Assistance Business finds a new home at the Financial Intermediaries Association
10 Jul 15 | Read More »
The Financial Intermediaries Association of Southern Africa (FIA) today announced a mutual decision to integrate FAB (the Forum for Assistance Business) into the FIA structure. FAB is a not-for-profit organisation representing stakeholders in the funeral insurance sector ...
Icon South Africa’s risk and financial advisers elect new leadership
09 Jul 15 | Read More »
Members of the Financial Intermediaries Association of Southern Africa (FIA) recently elected Jay Ramsunder as President of the FIA. Jay, who will head the association for a two-year term from 2015 to 2017, takes over the reins from the immediate past-President of the FIA, ...
Icon Intermediary association to reveal South Africa’s best financial services brands, as rated by brokers and advisers
26 May 15 | Read More »
      Justus van Pletzen, CEO of the FIA             Stakeholders in the financial services industry are looking forward to the 2015 Financial Intermediaries Association of Southern Africa ...

Company Careers »

Icon FIA CEO Position17 May 16
Icon Communications Manager: Centurion11 Sep 12
Icon FIA Regional Coordinator: Northern Regions, KZN/FS and Western Cape07 Mar 12
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