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Financial Intermediaries Association of Southern Africa

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Tel: +27 (0) 12 665 0085
Fax: +27 (0) 12 665 0534
Corporate Corner
Unit No. 9
Cnr John Voster & Marco Polo Drive
South Africa
PO Box 11901
The Financial Intermediaries Association of Southern Africa (FIA) came about with the merging of SAFSIA and the IBC and has been in effective operation from 1st January 2008.
Both SAFSIA and the IBC had been in operation for more than 27 years and each association had a rich history of representing financial services intermediaries.
The members of the FIA act on behalf of over 80% of all consumers and businesses who purchase short term insurance, over 60% of all life assurance and collective investments transactions, 80% of employee benefits business and a substantial proportion of the medical cover in South Africa.
In July 2008, LUASA (the Association of Professional Financial Planners) merged with the FIA.
Industry role
The FIA has clearly defined its role as being to champion the interests of consumers who require short term insurance, investment and financial planning, medical cover and retirement benefits.

The FIA will do this by representing the vast majority of financial planners and insurance brokers in the country. This will involve the implementation of a code of conduct and ethics, the establishment of technical, educational, advice and professional practice standards, and the upholding of these standards through such important establishments as the Financial Planning Institute and the Insurance Institute.
In doing this, the FIA will interact with the State’s authorities and regulators (such as Parliament’s Portfolio Committee on Finance, the Financial Services Board, National Treasury, Department of Social Welfare and Pensions, the Department of Health and the FAIS Ombud).
A further priority of the FIA will be to act for both consumers and intermediaries in dealings with the life assurers, short term insurers, health care companies, Investment houses and all unit trust and linked product companies and other institutions that supply financial products and services.
The FIA has committed itself to continued collaboration with other intermediary associations and will continue to pursue the vision of a ‘one voice’ structure for the whole industry through which matters of common interest can be channelled when negotiating with the authorities and product supplier associations.  

Company Press Releases »

Icon Intermediaries honour SA’s top financial services brands
02 Jul 18 | Read More »
Congratulations to the winners of this year’s FIA Awards! The winners in the various categories were as follows:   Short-term Insurance   Short term Insurer of the year Personal Lines – Renasa   Short Term Insurer of the Year Commercial ...
Icon Round #2 of the 2017 FIA Broker Power Sessions
07 Sep 17 | Read More »
This is your chance to attend Round #2 of the 2017 FIA Broker Power Sessions, the second of three rounds that will be held over the 2017-2018 year. Join us for a full day event themed: “Empowering your advice practice” – Register here This ...
Icon Ask Afrika partners with the FIA Awards in financial services benchmark
14 Jun 17 | Read More »
        Sarina de Beer, MD Ask Afrika         Ask Afrika partnered with the Financial Intermediaries Association of Southern Africa (FIA) to conduct the research survey that culminated in the highly anticipated 2017 ...
Icon Intermediaries applaud South Africa’s top insurance brands
09 Jun 17 | Read More »
            Lizelle van der Merwe, CEO at the FIA                     In a ‘best of the best’ celebration held at the Sandton Convention Centre, Johannesburg ...
Icon The moment of truth draws near with just three days to the #2017FIAAWARDS
05 Jun 17 | Read More »
South Africa’s world class financial services industry will not have to wait much longer to find out which insurance and investment brands are recognised by intermediaries as the ‘best of the best’! The finishing line for the 2017 FIA Awards is in sight ...
Icon Finalists announced as the 2017 FIA Awards contenders hit the home stretch
17 May 17 | Read More »
      Lizelle van der Merwe, CEO Financial Intermediaries Association of Southern Africa                 Excitement is mounting as the financial services brands ‘in the running’ for ...
Icon FIA National Partners
05 May 17 | Read More »
Joining forces to promote the value of financial advice and intermediated distribution   Johannesburg: The Financial Intermediaries Association of Southern Africa (FIA) hosted an informal cocktail function at the Johannesburg Country club to introduce its 2017 National ...
Icon Ms Lizelle van der Merwe appointed as FIA CEO from 1 November 2016
04 Oct 16 | Read More »
            Ms Lizelle van der Merwe FIA CEO from 1 November 2016               Johannesburg: Following on from a rigorous selection process the Financial Intermediaries Association ...
Icon Greater scrutiny of self-serving financial advice articles required
21 Sep 16 | Read More »
On 17 September 2016 Netwerk24. com – part of the Naspers group – published an article by Andró Griessel, a financial adviser, under the title “Are you financing your broker’s overseas trip?” (The article was published in Afrikaans ...
Icon Intermediaries honour SA’s top financial services brands
03 Jun 16 | Read More »
The 2016 FIA Awards gala dinner took place last night (Thursday, 2 June 2016) at the Sandton Convention Centre, Johannesburg. More than 1000 individuals from the financial services sector gathered to congratulate the insurance, underwriting and investment brands that provide ...

Company Careers »

Icon FIA Regional Manager, Centurion29 Aug 18
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Icon FIA Regional Manager, KZN and Free State01 Dec 17
Icon FIA Regional Manager, Durbanville, Cape Town24 Aug 17
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Universal life:

A whole life insurance product whose investment component pays a competitive interest rate rather than the below-market crediting rate.
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