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Subscribe To » Newsletter  | RSS Feeds Directory LIFE INSURANCE PRODUCTS Cover for Businesses and Professionals Buy Sell Agreements, Deferred Compensaton, Key Person, et al Cover for Individuals Endowment, Pure Endowment, Life Policies, et al Specialist Products Credit Life, People living with HIV From The Glossary » Effective Date: The date and hour on which a policy or endorsement becomes effective; the inception date of the cover provided by a policy contract. More Definitions »