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The Importance of an effective online campaign

Published

2019

Mon

11

Nov

As we enter the age of the fourth industrial revolution, a technological transformation driven by the internet, it seems almost unthinkable that the web would not be the preferred platform chosen by businesses of all sizes to promote and market their goods and services.

The internet has already and will continue to re-shape the way we live and work. With such an extensive reach, digital technologies cannot help but disrupt many of our existing models of business. With the advent of Inurtech and the various other emerging technologies our local financial services sector is also experiencing the synergy of it all. 

 

Online advertisement is important because its where people including financial services providers and Insurance consumer spend most of their time.

The internet has made it possible for companies of various sizes to run effective advertisement campaigns.  With detailed statistics businesses are able to determine where advertising efforts are most successful and adjust their focus accordingly. This is just one of the many benefits that you don’t necessarily have access to when it comes to other means of advertising.  There are many reasons why companies are going digital.

  • The ability to target a specific audience.
  • Creative capability and the ability to engage customers.
  • Driving traffic and creating brand awareness.
  • Flexibility to respond and adapt to incoming data.
  • Digital channels are highly cost-effective.

The options are practically limitless when it comes to your reach capabilities when you take your campaign online.

Choosing the right advertising platform for your business can have a significant impact on its online success and is therefore a very important decision. In order to be successful and grow your business, you want to reach your specific target audience and choosing the right platform is the way to do that.

Insurancegateway® has been around since 2005. The website was originally established as an independent, online, insurance and financial services information portal, covering South Africa.

The site has since grown to a multi-national, resource covering South Africa and fifteen other countries in sub-Saharan Africa. With more than a thousand directories, thousands of listings, over two million hits for the month of October 2019 and an average of a million hits every month, Insurancegateway.co.za is one of South Africa’s leading insurance resources. We have both financial service provider as well as consumer pages and cater for Short-term, Life, Retirement, Investments and Healthcare.

Talk to us to find out how we can assist you with a tailored solution that matches your specific requirements. CLICK HERE

 

 
Source: Insurance Gateway
 
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